This week blogger Rob Verschuren expands on the concept of 'suspension of disbelief' in relation to brands. "If people are willing to believe that the son of God has risen from the grave, or that anyone who is not muslim is the enemy, then it's a piece of cake to have people believe that your brand is better than any other. People are willing to suspend their disbelief if your story is good enough. The impossible is perfectly acceptable even if it is improbable", he says. And that's the beauty in advertising. People know it's advertising - and if they are willing to believe that buying a pair of Nikes will make them a sports star or that drinking a particular beer will get them the girl - those are perfectly acceptable fantasies - a whole lot more acceptable than what many religions ask you to believe or what disinformation your government carefully structures in hopes that you will believe. We thank Rob for giving this blog a nod in linking the aSoD idea. Take a look at his whole post. It's in the Dutch language, but easily translated with Google Chrome installed. Rob and I share a friend in Erik Vos whom I met in Paris nearly two years ago on a wonderful afternoon in the park on a totally different suspension of disbelief.D a v i d E v e r i t t - C a r l s o n
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